Aligning GenAI Message Streaming Design Pattern

LinkedIn Summer 2024 Internship

Overview

In the summer of 2024, I worked at LinkedIn’s NYC office as a Product Design, Design Systems Intern. I led a key initiative to align the GenAI chat experience across 5+ LinkedIn products and 8+ teams. Supported by competitive research, internal stakeholder interviews and external user studies, I generated alignment design recommendations that balances product strategy with accessibility and user experience, informing LinkedIn’s future GenAI interaction design decisions and boosting internal designer productivity.

This design is under NDA. Please contact me if you would like to learn more :)
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Context

The rapid exploration and development of GenAI experiences across 5+ LinkedIn products (campaign manager, recruiter, sales navigator, flagship, learning) before the summer of 2024 was done with differing approaches by each product team

Refinement of past exploration was needed to make the LinkedIn user experience consistent across different products.

The different products of LinkedIn
Design Deliverables & Impact

2 Design Pattern Audit and Analysis Documents: Analyzes competitive landscape of GenAI design patterns to save designers time from benchmarking.

Design Recommendation Document: Provides competitive analysis and user research (external & internal) based recommendations to provide starting ground for designers to save time. Establishes design pattern framework for LinkedIn's future conversational GenAI features.

Takeaways

Managing a horizontal initiative

You might find more knowledge than expected from a 15 minute chat with someone on another team. Everyone is busy, so proactively keep them in the loop and kindly follow up to stay on track.

Handling Contradicting Feedback & Priorities

This project allowed me to explore the intersection between motion design and accessibility, pushing me to do research on screen reader design processes, WCAG documentations, and accessible animation guidelines.

Motion & Universal Design

Leading a horizontal alignment initiative across 8+ teams means contradicting priorities, strategies, and preferences. I had to assess priority from the point of view of the company’s overall strategy and balance it with my own voice as a designer to advocate for user friendliness and accessibility.

Me visiting the Sunnyvale, CA headquarters